Your Google profile is underbuilt
Missing categories, thin services, few photos. Google shows you less, and when it does, homeowners pick the profile with 300 reviews and real job photos over yours.
Local SEO & Google Ads for Home Service Contractors
When homeowners search, the map pack decides who gets the call. I get you into it.
Roofing, HVAC, plumbing. The trades are won and lost on Google Search and Maps. I fix the profile, pages, reviews, and ads that decide whether homeowners call you or the company across town.
Google Business Profile • Local SEO • Google Ads & LSAs • Website Conversion
The problem
You don't have a leads problem. You have a visibility problem.
Homeowners in your service area are searching for exactly what you do, every day. If they're not calling you, it's almost always one of four fixable gaps:
You have no pages for what you do and where you do it
One homepage can't rank for “roof replacement [city]” and “water heater installation [suburb]” at the same time. No service and city pages means no rankings, which means no calls.
Your website loses people on their phones
Most contractor searches happen on a phone, often mid-emergency. If calling you takes more than one tap, they're already talking to a competitor.
Your reviews don't carry their weight
Few reviews, no responses, no system for getting more. Reviews decide the map pack, your Local Services Ads ranking, and whether a stranger lets you into their home. Thin reviews cost you three times.
Services
What gets fixed
Google Business Profile Optimization
The categories, services, photos, and posts that decide whether you show up in the map pack, and whether homeowners pick you when you do.
Local SEO
Service pages and city pages built around the searches that bring real jobs: “furnace repair near me,” “roof replacement [city],” “emergency plumber [suburb].”
Local Services Ads
The Google Guaranteed slots above everything else. Setup and verification, targeting, review velocity, and disputing junk leads so you're not paying for spam calls.
Google Ads
Search campaigns built around your job economics. Emergency keywords that convert tonight, big-ticket install keywords worth paying more for, landing on pages built to convert instead of a dead homepage.
Website Conversion Fixes
Tap-to-call that works, service areas that are obvious, trust cues where they matter. Remove the friction between “I have a problem” and “I just booked.”
Review Strategy
A repeatable process your crew can actually follow: getting reviews after every job, responding to them, and using them to win rankings and customers.
Free download
Free Checklist: Is Your Google Business Profile Costing You Calls?
A practical 2-page checklist for finding the gaps in your Google presence. These are the same checks I run when reviewing a contractor's profile.
Want a hands-on profile review? Request a quick review
- Core business information
- Services and categories
- Photos and reviews
- Website alignment
- Local SEO signals
- Competitor comparison
- Conversion checks
- Ongoing maintenance
Industries
Built for the trades
I work with home service contractors across the US:
HVAC
Local SEO & Ads for HVAC companies
Roofing
Trade page coming soon
Other home services
Plumbing, electrical, and other home services
Process
How it works
Review
I look at your Google Business Profile, website, reviews, ads, and how you rank for the searches that matter in your service area.
Prioritize
Identify what's actually costing you calls. Not a 40-page audit, just a short list ordered by impact.
Fix
Implement the highest-impact changes first. No marketing fluff, no vanity metrics.
Improve
Track calls and rankings, keep improving what's driving booked jobs, cut what isn't.
About
About me
I'm a Local SEO & Google Ads consultant working exclusively with US home service contractors: roofing, HVAC, plumbing, and the trades.
I work remotely from Europe, which works in your favor. No local agency overhead, no account managers, no 12-month contracts. You work directly with the person doing the work, at rates US agencies can't match.
My focus is what actually moves the needle: a Google profile that wins the map pack, pages that rank for real local searches, reviews that build trust, and ads and websites that turn searches into booked jobs. I find the gaps costing you calls, then fix the highest-impact ones first.
Contact
Want a quick review of your Google presence?
Share your website and company name. I'll personally check your profile, rankings, and site, and flag the 2 or 3 biggest gaps if they exist.
No long report. No sales call. Completely free. Worst case, you get a free second opinion.